Why I'm Not Buying Your eBook

It doesnt matter whether you are emailing a prospect, composing an ad, or writing a sales letter to promote your newly published eBook correct grammar and spelling are important. Good or bad, it leaves a lasting impression on the reader and says a whole lot about your credibility.

Like the company who claims they can put my program at the top of every Search Engine for $97, yet when I check their site I notice that it is ranked #3. I sigh and roll my eyes: if they can put my website at the top why isnt theirs ranked up there?

Credibility: its something we earn. Its not a given.

If your sales letter is supposed to convince me to buy your eBook you ought to have the basic skills of a writer. Offer it to a friend to read for errors in grammar or spelling. If none are available, pay for a professional editor. Anything is better than presenting your offer on a sales page that looks like a fifth grader wrote it. It wont attract a buyer and it sure wont attract a possible sales-affiliate, like me, to promote it.

Programs that offer spell check like Notepad or Word Perfect leave no excuse for the novice writer today. Set up your sales letter and eBook for that matter, in one of these programs so that grammatical errors and misspelled words will be underlined for your correction.

This is not 100% flawless however, as these services will not pick up homonyms words that sound alike but are spelled differently. Hair and hare sound the same but if you use the wrong one in your sentence, spell-check will not pick it up because it is a real word, even if its the wrong one.

One can only imagine trying to read your eBook when the sales letter promises, we will offer you a peak at secrets never before revealed. And further advises me that I should not waist any time in ordering as the price will be going up after midnight.

Homonyms give us the most grief as writers but if you find yourself falling into this grammatical pit, make yourself a list and hang it over your desk. Before long you will have sidestepped any chance of misusing these words. Actually you will smile when you come across others who are still clueless.

Next Id like to address your misuse of words like loose and lose. Loose means not tight! Lose means to lack the possession of, to come to be without. So please dont tell me I will loose inches in a matter of weeks.

Also a word on the dreaded apostrophe avoiding it entirely is not a solution. Like when you say, your going to love the results. Actually you do not mean your but you are going to love the results. Why not use the apostrophe and join the two words: youre going to love the results. Use its for it is, and thats for that is. Try theyre for they are, and cant for cannot.

Now imagine thousands of people buying and reading your eBook. They love it and write to you about how it has helped them with their weight problems. They even email all their friends and recommend your eBook. Sound far fetched? Not at all it can and will happen to you.

As a fellow writer I hope this has not discouraged you and that you will keep publishing eBooks. In all fairness, let me add that you are far from an isolated case. More writings than I care to mention need the same advice. If you are reading this article your next effort will be better and attract more buyers

Esther Smith writes and publishes numerous Articles and a weekly syndicated Newsletter. She offers editing and/or re-writes by contacting her here: editor@thepermanentventure.com and teaches would-be entrepreneurs the long-term value of leveraged incomes: http://thepermanentventure.com/2up.htm Start young, retire early!Nadeen Blog46339
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